Listen to Jessie J singing ‘world dance’ in the chorus of Price Tag. How does she pronounce the D of world and then the D of dance? Does she sing worlddance with a double D sound? Does she drop the first D and sing worl’ dance? Listen closely. She does something subtle and crucial:
Watch Plan B sing “She Said.” He chose to include the actual phrase ‘she said’ 17 times in his song. The repetition is pure percussion. But his voice weaves a story around that repetition. Sometimes he lands on the d of said hard, sometimes softly. And you, the listener, read him through the subtle messages contained within that choice. Just as the jury, and his girlfriend read him.
Why doesn’t he sing said exactly the same each time? Who is he trying to convince when he sings it: the jury, his girlfriend or himself? Watch his target change as the song goes on: